A Bold New Player in the EV Game Aims to Revolutionize Urban Travel
  • Also, Inc., a new startup backed by Rivian, reimagines urban transportation with compact, affordable electric vehicles (EVs).
  • Fueled by $105 million in funding from major investors, Also’s leadership includes veterans from Tesla, Apple, Google, and Uber.
  • The company’s innovative approach involves developing bike-like EVs designed for efficient, eco-friendly urban travel.
  • Also’s EVs promise to significantly reduce both costs and carbon footprint for urban commuters.
  • The startup’s first product is expected next year, targeting U.S. and European markets with plans for expansion into South America and Asia.
  • Also embodies a mission of sustainable innovation, signaling a shift in urban mobility towards environmental and economic sustainability.
  • The company represents a transformative leap towards a future focused on sustainable and accessible transportation solutions.
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A new chapter unfolds in the saga of urban transportation as Also, Inc. emerges onto the scene. This fresh-faced startup, an offshoot of the electric vehicle giant Rivian, dares to dream differently. Against the backdrop of congested city streets and pollution-soaked skies, Also imagines an urban landscape where sleek, affordable electric vehicles replace the cumbersome and costly traditional cars.

Drenched in the allure of innovation, Also is built on a foundation of significant funding—$105 million to be exact—sourced from industry stalwarts like Eclipse Ventures. The startup’s leadership comprises veterans from technological forerunners such as Tesla, Apple, Google, and Uber, lending it a veritable brain trust teeming with expertise and ambition.

The company’s mission, driven by the bold vision of Rivian’s CEO, RJ Scaringe, diverges sharply from Rivian’s flagship trucks. Instead, Also channels its efforts into compact, bike-like EVs that promise to weave seamlessly through the arteries of the world’s busiest metropolises. Though details about their inaugural product remain tantalizingly sparse, there has been talk of a vehicle with two wheels, a seat, and a screen—suggesting a fusion of simplicity and smart tech.

As our cities swell with vehicles locked in battle for space, transporting their owners on journeys frequently less than five miles, Also presents an oasis of possibility. Their lightweight EVs, gliding silently through traffic, promise substantial savings for urban commuters—not merely in dollars but also in carbon footprint. As the global passenger transportation industry stands accountable for over 8 billion tons of carbon dioxide emissions annually, Also’s arrival brings hope for change.

Rivian’s DNA runs deeply through Also, which aims to shrink down the same cutting-edge technology found in Rivian’s robust trucks into nimble urban explorers. In a journey that began as a “stealth mode” venture within Rivian’s walls, Also has matured into its own entity, fortified by Rivian’s enduring influence and strategic support.

While the company’s first product is slated for production next year, with the U.S. and European markets poised as initial beneficiaries, aspirations extend much further. Eyes are set on expansion into South America and Asia, marking a pivotal stride in the cultural and technological shift towards electrified urban mobility.

In an era that demands sustainable solutions, Also embodies the spirit of innovation with purpose. Its mission resonates with a clear takeaway: transformation in transportation is not just about evolution—it is a necessary leap towards a future that embraces environmental stewardship and economic pragmatism. As cities around the globe grapple with the growing pains of modern life, Also’s journey represents a beacon of change, illuminating a path towards a more sustainable, accessible, and exciting way to move.

Also, Inc.: Reinventing Urban Mobility with Innovative Electric Vehicles

Key Facts and Developments

1. Urban Transportation Revolution: Also, Inc., a startup spun off from Rivian, is set to revolutionize urban transportation by introducing affordable and compact electric vehicles designed for city commuting. These vehicles are expected to offer a sustainable alternative to traditional cars and contribute to reduced urban congestion and pollution.

2. Impressive Leadership and Expertise: Also’s leadership is comprised of experts from notable tech companies including Tesla, Apple, Google, and Uber. This amalgamation of experience is poised to drive the company toward significant innovations in urban mobility.

3. Initial Funding and Support: With an initial funding of $105 million from investors like Eclipse Ventures, Also is well-positioned to execute its ambitious plans. Rivian’s CEO, RJ Scaringe, plays a crucial role in guiding the startup’s direction.

4. Product Overview: The first product from Also is expected to be a two-wheeled, bike-like electric vehicle equipped with smart technology features. These vehicles aim to address the needs of urban dwellers who typically have short commutes.

5. Environmental Impact: Also’s lightweight EVs could significantly lower the carbon footprint of urban transportation. They cater to the demand for eco-friendly commuting options and align with global sustainability goals.

6. Future Expansion Plans: Initially targeting U.S. and European markets, Also has plans to expand into South America and Asia. This global outlook demonstrates the company’s commitment to fostering a worldwide shift toward electrified urban mobility.

Real-World Use Cases

Daily Commuting: Also’s vehicles are perfect for city dwellers who need to travel short distances quickly and efficiently. They provide an alternative when public transport is inadequate or when avoiding congested streets.

Last-Mile Delivery: Given their compact size and agility, these vehicles can be an ideal solution for last-mile deliveries, especially in crowded urban areas.

Tourism and Rentals: Cities looking to offer eco-friendly tourism solutions could incorporate Also’s EVs for rent, allowing tourists to explore areas without contributing to pollution.

Challenges and Limitations

Infrastructure Needs: One limitation might be the need for robust charging infrastructure in urban areas to support widespread adoption.

Market Competition: There is significant competition in the urban mobility sector with companies like Lime, Bird, and others offering similar products.

Expert Insights and Predictions

Market Growth: According to a report by Allied Market Research, the global electric vehicle market is expected to reach $802.81 billion by 2027, which speaks to the potential growth for companies like Also that are innovating in this space.

Future Innovations: Experts forecast that urban EVs will continue to evolve with smarter features like autonomous navigation and enhanced connectivity.

Actionable Recommendations

Invest in Charging Infrastructure: Cities and companies should collaborate to build extensive charging networks to support expanding electric vehicle usage.

Government Support: Policymakers should consider providing incentives or subsidies to encourage the switch to electric vehicles in urban settings.

Consumer Education: Promote awareness of the environmental and economic benefits of urban EVs to accelerate adoption rates.

Conclusion

Also, Inc. stands at the forefront of transforming urban travel with its innovative, eco-friendly transportation solutions. By addressing environmental concerns and urban mobility challenges, Also is paving the way for a future of sustainable city commuting. For more information on electric vehicle innovations, visit Rivian’s main website.

ByJulia Owoc

Julia Owoc is a distinguished author and thought leader in the realms of new technologies and fintech. She holds a Master's degree in Information Systems from the University of Houston, where she cultivated her passion for the intersection of technology and finance. With over a decade of experience in the industry, Julia has honed her expertise at InnovateGov Solutions, a cutting-edge firm specializing in transformative financial technologies. Her insightful analyses and forecasts are regularly featured in leading publications, where she addresses the latest trends and innovations shaping the financial landscape. Through her writing, Julia aims to educate and inspire both professionals and enthusiasts about the profound impact of technology on the financial sector.

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